This is Beauty
Beauty e-Commerce
This Is Beauty is a forward-thinking beauty e-commerce brand operating across both the UK and US markets.
Founded by a team of passionate beauty enthusiasts, the brand was built with a clear mission: to challenge the waste-heavy norms of the beauty industry and promote more sustainable, environmentally responsible practices.
In an industry driven by fast-moving trends and high product turnover, This Is Beauty is committed to proving that beauty and sustainability can co-exist. Their philosophy is simple: while trends come and go, the impact on the planet lasts much longer.
Through carefully curated products and conscious brand messaging, they’re working to make a real difference - one eco-friendly beauty product at a time.
Deliverables
For This Is Beauty, The Holistic Marketing Agency provided ongoing marketing support including:
Email marketing strategy and campaign management
Monthly social media and blog content strategy
Marketing systems and organisational workflow optimisation
Strategic marketing consulting and reporting support
This combination allowed the brand to establish strong marketing foundations while continuing to scale their operations.
Challenge
As a growing e-commerce startup, This Is Beauty understood that strong marketing systems and structure would be critical for long-term success.
They needed to move quickly, but without sacrificing organisation or strategy.
Their key challenges included:
Establishing clear marketing systems from the beginning
Managing consistent content production across platforms
Creating scalable marketing processes to support growth
Coordinating campaigns across email, social media, and blog content
Without the right frameworks in place, marketing can quickly become reactive instead of strategic - especially for fast-moving e-commerce brands.
our approach
As a growing e-commerce startup, This Is Beauty understood that strong marketing systems and structure would be critical for long-term success.
They needed to move quickly, but without sacrificing organisation or strategy.
Their key challenges included:
Establishing clear marketing systems from the beginning
Managing consistent content production across platforms
Creating scalable marketing processes to support growth
Coordinating campaigns across email, social media, and blog content
Without the right frameworks in place, marketing can quickly become reactive instead of strategic - especially for fast-moving e-commerce brands.
Solution
With clear systems and strategy in place, we supported the brand’s ongoing marketing execution across multiple channels.
Our team managed the monthly planning, creation, and coordination of email marketing campaigns, social content, and blog strategy, ensuring every piece of content worked together to support the wider brand message.
By introducing structured marketing workflows and campaign planning systems, This Is Beauty gained a more efficient and organised marketing operation — allowing their team to focus on product growth and brand development.
Results
For over a year, The Holistic Marketing Agency supported This Is Beauty with their marketing strategy and content operations.
Key outcomes included:
• A structured monthly marketing calendar across email, blog and social media
• Streamlined internal workflows for campaign planning and reporting
• Consistent brand voice and messaging across all marketing channels
• Improved organisational systems to support future scaling
Most importantly, the brand gained clarity and confidence in their marketing direction, allowing them to focus on expanding their product offering and growing their customer base.
Client Testimonial
“Working with Lauren was a delight. She not only excels in her work but also brings an infectious positive and upbeat energy that made every moment working with her an absolute joy! She would undoubtably be an asset to any team and I would jump at the chance to work with her again”
- Lorna Evans
Founder of TIB and This Is Beauty
Thinking about building stronger marketing systems for your business?
If your marketing currently feels reactive, inconsistent, or difficult to manage, the first step is gaining clarity on what actually needs to happen.
Book a Clarity Consultation and we’ll look at where your marketing is today, what’s working, and what would make the biggest difference moving forward.
