HoliFit By Lauren
health & wellness Coaching (founder project)
Holifit By Lauren is a health and lifestyle coaching brand designed to help people build sustainable, balanced relationships with fitness, nutrition, and wellbeing.
Founded by personal trainer and coach Lauren Burchell, the brand was originally built through in-person training and coaching programs. As demand grew, the next step was expanding beyond local clients and creating a scalable online platform that could support a global audience.
The challenge was translating the personal, supportive experience of in-person coaching into a digital brand that felt just as motivating, trustworthy, and impactful.
Deliverables
For Holifit By Lauren, The Holistic Marketing Agency led the full digital brand development including:
Brand identity and logo design
Website design and development
Social media strategy and management
Email marketing systems and campaigns
The goal was to create a cohesive digital ecosystem that allowed the brand to grow beyond in-person coaching.
Challenge
While Lauren had built a strong reputation as an in-person personal trainer and health coach, moving online introduced new challenges.
She needed a digital presence that could:
Clearly communicate her coaching philosophy
Establish a recognisable and trustworthy brand identity
Create a professional platform for online programs and services
Attract and nurture a broader global audience
Without a cohesive brand and digital strategy, transitioning from in-person services to online coaching can feel fragmented and difficult to scale.
our approach
We began by developing a clear and distinctive brand identity that captured the values behind Holifit - balance, strength, wellbeing, and long-term sustainable health.
From there, we designed a fully integrated digital platform that allowed Lauren to deliver her coaching services online while maintaining the personal connection she was known for.
Our work included:
• Designing a cohesive visual brand identity and logo
• Building a user-friendly website to house her coaching services
• Creating branded social media templates and content strategy
• Implementing email marketing systems to nurture her growing audience
The focus was creating a brand experience that felt personal, motivating, and professional across every touchpoint.
Solution
By aligning branding, website design, and marketing strategy, we helped transform Holifit By Lauren into a fully realised digital coaching platform.
The new website became the central hub of the brand — allowing visitors to understand Lauren’s philosophy, explore her coaching services, and begin their own wellness journey.
Consistent branding and social media strategy strengthened the brand’s presence online, while email marketing systems allowed Lauren to build deeper connections with her audience.
Results
The new digital strategy successfully translated Lauren’s in-person coaching experience into a strong online brand.
Key outcomes included:
A distinctive and recognisable wellness brand identity
A professional website platform to support online coaching programs
Increased visibility across social media platforms
Consistent branding across all marketing channels
Since launching the brand’s new digital ecosystem, Holifit By Lauren has attracted a growing global audience and continues to support clients around the world through online coaching programs.
Client Testimonial
“I have a dream team - what can I say?!”
Lauren Burchell - Founder of Holifit By Lauren & THMA
Ready to turn your expertise into a brand that actually grows online?
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