Palko & Billiard Shop
B2B Wholesale + Retail eCommerce Marketing, Australia
PALKO and Billiard Shop operate within the billiards and home entertainment industry across Australia.
The business has two distinct divisions:
PALKO (B2B)
A wholesale supplier of billiard tables and accessories, working with venues such as pubs, hotels, entertainment venues, and hospitality businesses.
Billiard Shop (B2C)
A retail and eCommerce business with six physical store locations across Australia, selling pool tables, cues, accessories, and home entertainment products.
Together, these businesses serve both commercial venues and individual customers looking to build entertainment spaces in their homes.
Websites:
PALKO — www.palko.com.au
Billiard Shop — www.billiardshop.com.au
Challenge
Although both businesses had established products and strong industry reputation, their digital marketing systems were underdeveloped.
Key gaps included:
no email marketing infrastructure
limited marketing automation
inconsistent social media activity
lack of organised marketing systems for the internal team
For the Billiard Shop eCommerce store, there were also missed opportunities to recover abandoned carts and nurture customer relationships through email.
The business needed a structured marketing ecosystem that could support both the B2B and B2C sides of the company.
the strategy
Our focus was to implement a scalable marketing infrastructure that would support both brands.
This included:
establishing consistent social media marketing
implementing structured content planning systems
creating internal workflow systems using Asana
setting up Shopify for the Billiard Shop eCommerce platform
implementing Klaviyo email marketing automation
Email marketing quickly became a key revenue driver through automated flows designed to capture missed opportunities and re-engage customers.
These included:
abandoned cart flows
browse abandonment flows
post-purchase customer nurturing sequences
By connecting these systems together, we created a marketing ecosystem designed to support both customer acquisition and retention.
the results
One of the most significant improvements came from implementing automated email marketing through Klaviyo.
Within the first month of activation, the automated flows generated substantial revenue that previously did not exist.
Abandoned Cart Flow
$8,286.52 revenue in one month
Post Purchase Thank You Flow
$4,863.56 revenue in one month
Browse Abandonment Flow
$2,017.34 revenue in one month
These automated flows alone generated over $15,000 in additional revenue within a single month, demonstrating the impact of implementing structured email marketing systems.
For the PALKO brand, email campaigns and marketing systems also contributed to revenue increases of $8,000+ in a single month.
With structured marketing systems now in place, the businesses benefit from:
consistent social media marketing
organised content planning workflows
fully implemented email marketing automation
eCommerce infrastructure supporting online sales
marketing systems that support both B2B and B2C operations
The result is a more scalable digital marketing ecosystem that supports both customer acquisition and ongoing revenue growth.
