lauren burchell phone call laptop

Service

Marketing Strategy & Coaching

Strategic support for business owners who want clarity, direction, and marketing that actually works.

Whether you're launching a new business or refining your current marketing, our strategy sessions help you understand what to focus on - and what to stop wasting time on.

Many business owners jump straight into tactics - posting content, running ads, or experimenting with different platforms.

But without a clear strategy, marketing often becomes confusing, inconsistent, and difficult to sustain.

Our marketing strategy sessions focus on helping you:

  • clarify your brand positioning

  • identify your ideal audience

  • refine your offers and messaging

  • create a clear marketing roadmap

So your marketing becomes intentional instead of reactive.

Curious if this is right for your business?

HOW COACHING WORKS

  • Phase 1 - Business Foundation & Direction

    We clarify your vision, values, and overall business direction so your marketing has something solid to anchor into.

  • Phase 2 - Offers & Monetisation

    We identify what you should be selling, how to package it, and how to price it in a way that supports sustainable growth.

  • Phase 3 - Niche, Messaging & Positioning

    We refine who you’re speaking to, how you’re showing up, and what actually differentiates you in your space.

  • Phase 4 - Strategy, Systems & Roadmap

    We map out a clear 6–12 month action plan, choose the right platforms and tools, and prioritise what to focus on next.

What Coaching Covers

Common areas we support clients with:

  • offer development and pricing

  • niche and audience clarity

  • brand messaging

  • marketing strategy planning

  • content direction and platform strategy

  • marketing systems and organisation

 

This Is Perfect if…

  • you feel overwhelmed by marketing advice online

  • you're unsure where to focus your marketing

  • your messaging feels unclear

  • your offers or pricing need refinement

  • you want guidance before investing in full marketing support

 FAQs

 
  • We typically begin with a minimum four-session package, allowing us to explore your business foundations and build a clear strategy.

  • Yes. Many clients begin with strategy sessions before moving into branding, website development, or marketing implementation.

  • Yes. Many strategy clients later move into branding, website, or marketing support once their direction becomes clear.

Investment & Next Steps

Strategy & Coaching sessions are offered in packages, starting with a minimum 4-session commitment to ensure meaningful progress.

From there, you can:

  • Continue with ongoing coaching

  • Transition into implementation support

  • Or combine strategy with other services

We’ll talk through what makes the most sense during your Clarity Consultation.

Work with us

Next
Next

Brand Identity & Design